Importance of Product Packaging

In this era of commodity boom, we're just too familiar with various product packaging boxes, as they're so ubiquitous in our daily life. But it comes to our own businesses, some may not know well about the role of product packaging.  Here in this article we're going to explain the importance of packaging!

What's the Importance of Product Packaging?

• Function of packaging

There are two main functions of packaging: one is the natural function, that is, to protects the product. the other is the social function, to acts as a media for the product to be displayed to consumers. More specifically, the functions of product packaging are explained below:

(1) Protection and Holding

Protecting and holding the goods is the most basic function of products packaging. The diversity of packaged items determines that they have a variety of contents and shapes, either solid, liquid, powder or cream, etc. All commodities, whatever they are made of, they have to go through many logistic processes such as handling, storage, loading and unloading before they finally reach the consumers. During the whole circulation, they are subject to different degrees of damage such as collision, squeeze, damp, corrosion and so on. 

Therefore, how to keep the goods in good condition and minimize all kinds of losses is the first consideration of all manufacturers. Such functions include: preventing vibration, squeezing or impact; keep a stable state of temperature and/or humidity; prevent external contamination; keep items from light or radiation; prevent acid and alkali corrosion; prevent volatilization or leakage.

(2) Storage and Transportation

Transportation and storage is required in the circulation commodities. However, different items vary in size and shape, which will bring a lot of inconvenience to transportation or storage. Packaging can just solve this problem. It can unify the sizes of products to facilitate the handling or quantity count in the process of storage, transportation or circulation.

(3) Convey information  & Boost sales

The transmission of visual effects in packaging is the essence of packaging and the most commercial feature. Packagings are usually printed with various graphics and text, using bright colors to remind consumers to use or pay attention to achieve the ultimate goal of promoting consumption. A good packaging not only makes consumers informed of the product characteristics, but also enhances their top-of-mind awareness and goodwill of the brand. The packaging can also give people a sense of beauty through the shape, reflecting their cultural values. Some packaging boxes themselves can even be deemed as works of art and encourage people to enjoy and collect.

(4) Sanitation and Anti-contamination

Packaging is to pack all kinds of items in specific containers. After packaging, the articles are isolated from external bacteria or toxic substances, and the quality & stability of the goods during circulation is maintained to a certain extent. This function of packaging precisely reduces the secondary contamination. 

(5) Grouping and anti-theft function

Grouping means that the same kind of commodity or the same kind of commodity or different kinds of commodities are packaged together in the form of middle package and large package, so that the functions of the packaged product are more complete, so as to achieve one new package of value and use effect.

The anti-theft function is an extension of the protection function and is a special function designed to prevent the loss of the packaged goods. For example, once the lead seal of the packaging medicine can is opened, it will leave obvious opening traces, thus acting as an alarm.

where to get custom boxes made

Many manufacturers, especially some new business owners may wonder "where can i buy package boxes". Actually, packaging manufacturing, whether it be plastic packaging materials, or cardboard gift boxes, there's a well-developed supply chain here in China. Just google it and you'll find  where to get package boxes made. For example, Innove Packaging is one of your reliable choice of custom gift boxes manufacturer!